MARKETING TEAM  |  SERBIA  |  REMOTE

EMAIL & SMS MARKETING SPECIALIST

Job Description

Digital Rocket is an agency dominantly located in the Balkans, combining the ingenuity of the Balkan people & the strong economical advantage of the region. 

Our goal is market dominance and we work exclusively with international clients from the US, UK, AU & Canada.
We want to give our clients only the best, brightest minds from our region.

Our ability to adapt fast, learn new skills, and improve is what makes us better in the global advertising market.

Why Digital Rocket

Education: Besides having a big team to learn from, we also have a vast pool of resources from courses to our IP to a network of partner agencies and contractors

Growth: Every single person in our team reports massive growth!
Many of our team members that now manage 6-figure ad spending have got their 1st clients with us.

Clients: Bored of working on small, unexciting clients? Our training system will help you achieve things you previously thought impossible! 

If you have these abilities and values, read on:

Experienced Email and SMS marketing specialist who can think outside the box, continuously improve and develop & is a team player

Responsibilities and Duties

  • Identify, build, execute, optimize and measure both email campaigns and email automation flows including copy, creative, send strategy and list/persona targeting 
  • Build, execute, optimize and measure both SMS campaigns and SMS automation journeys including copy, send strategy and list/persona targeting 
  • Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
  • Develop high-impact A/B testing (layout, format, frequency, and copy) to improve email performance and continually improve performance
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Collaborate with teams within and outside the marketing department to deliver valuable content.
  • Maintain a healthy communication content schedule that is both engaging and effective
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Analyze campaign performance and suggest improvements
  • Report on KPIs from email marketing campaigns
  • Ensure emails follow industry policies and best practices

Requirements

  • 2+ years experience in a data-driven, email communications role
  • Experienced with email service providers 
  • Experience with SMS platforms
  • Positive, solutions-oriented disposition with exceptional ability to collaborate with all levels of staff and across all departments of the organization.
  • Strong interest in modern marketing technology trends and techniques
  • Capacity to thrive in a fast-paced, challenging environment; self-starter with the ability to support multiple work streams to meet deadlines
  • Strong organizational skills
  • Ability to guide and communicate priorities including communicating status to key stakeholders
  • Superior written communication skills with an innate attention to detail
    • Bonus: 
      • Basic HTML & CSS skills, 
      • Write newsletters including all company updates
      • Upgrade our email templates using graphics, personalization, and advanced features

Compensation

  • Competitive salary 
  • Yearly bonuses; 
  • Ability to work from home;
  • Flexible working hours;
  • 20+ days paid annual leave;
  • Team-building activities;
  • Training
  • Power nap
  • Learning & development opportunities

If you feel you qualify for the position of Email & SMS marketing specialist, send us your CV in English. Only shortlisted candidates will be contacted.

This is an incredible opportunity to work side-by-side with expert marketers and creatives, learn invaluable digital marketing skills, make a real impact on people’s businesses around the world, and of course, advance both personally and professionally.

Good luck,

The Digital Rocket team